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Anchor 2

Balanced Body

Pilates Chair Industrial Design  |  IDEO  |  2020

Industrial Design Lead

Produced the final design and detailing

Created the chosen product concept

Led the creative direction and client management

Mentored junior team members

Additional Credits

Melissa Mahmutovic

Justin Chang

Andy Deakin

Balanced Body is the world’s largest manufacturer of Pilates equipment. I designed their new “Pilates Chair” and refreshed a product that has shown minor improvement since the 1920s. I also managed a team of three during this ambitious six-week sprint to improve the Pilates Chair fundamentals and expand our client's market presence.

 

The outcome was a beautiful product with a proprietary tensioning mechanism. By replacing the bare linear springs with torsion springs, the design will improve the exercise experience with smoother motion (with no risk of getting pinched) in a category-defining form factor. 

Copyright © S. Dogan Sekercioglu. All Rights Reserved.

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