Doğan Şekercioğlu
Balanced Body
Pilates Chair Industrial Design | IDEO | 2020
Industrial Design Lead
Produced the final design and detailing
Created the chosen product concept
Led the creative direction and client management
Mentored junior team members
Additional Credits
Melissa Mahmutovic
Justin Chang
Andy Deakin
Balanced Body is the world’s largest manufacturer of Pilates equipment. I designed their new “Pilates Chair” and refreshed a product that has shown minor improvement since the 1920s. I also managed a team of three during this ambitious six-week sprint to improve the Pilates Chair fundamentals and expand our client's market presence.
The outcome was a beautiful product with a proprietary tensioning mechanism. By replacing the bare linear springs with torsion springs, the design will improve the exercise experience with smoother motion (with no risk of getting pinched) in a category-defining form factor.




















